An online team store gives player and coach gear plus family fanwear one place your group can shop for themselves. Decide what is in scope before you add products—uniforms, names, and numbers stay in a review lane until the current workflow is confirmed for your case.
For coaches, club and league operators, and team managers with permission to use the team’s name and artwork—not licensed fan shopping.
You choose and publishYour people order for themselvesAMS produces each paid order
Gildan 18500 Unisex Heavy Blend™ Hooded Sweatshirt
Team scope map
Decide what belongs in this store.
Player and coach apparel, family fanwear, fundraiser merchandise, and uniforms are related—but they are not one operational problem. Keep the first store inside a scope shoppers can understand.
01
Player/coach: performance and practical layers
02
Family/fan: visible cotton tees, hoodies, and approved headwear
03
Fundraising: add goal and campaign-window decisions
04
Uniforms/personalization: review the current supported workflow first
Season-ready product roles
One performance choice can change the size plan.
Gildan 42000 currently covers S–3XL with a shorter supplier path; Sport-Tek ST350 currently covers XS–6XL with a wider color range. Both are supplier sourced, so selected roster coverage still needs a live check.
Four decisions in one readable frame: organize approved artwork, place it, set retail against the current estimate, and publish only when you are ready. The fixture is fictional; the decisions are the real ones you will make.
Organize approved artwork and see where it is already in use.Actual browser capture · fictional Eastline Athletics sample · July 2026
01
Organize
Give every mark a job.
Keep primary, supporting, and placement-specific artwork together so the product plan is understandable before mockups begin.
Organize approved artwork and see where it is already in use.Actual browser capture · fictional Eastline Athletics sample · July 2026
02
Design
Place the art where it belongs.
Assign artwork by product and placement—front, back, left chest, or sleeve—then review the actual setup instead of describing it in a group text.
Assign the real catalog products and decoration placements shoppers will see.Actual browser capture · fictional Eastline Athletics sample · July 2026
03
Price
Review the economics before shoppers do.
Compare the current estimated cost, the retail price you choose, and the estimated organizer profit. Starting catalog price is not the same thing as campaign profit.
Review current estimates, organizer-set pricing, and fulfillment before launch.Actual browser capture · fictional Eastline Athletics sample · July 2026
04
Publish
Draft until the details are ready.
Arrange the storefront, check fulfillment and policy details, then publish deliberately. A saved draft is not a live store.
Publish deliberately, then share one store link with the group.Actual browser capture · fictional Eastline Athletics sample · July 2026
What your people see
Player gear and fanwear can share a store—if the labels stay clear.
Use product titles, descriptions, and homepage highlights to tell athletes, coaches, and supporters what each item is for. Do not make them infer performance use from a fabric name.
One link for the whole group.Actual public sample storefront · fictional brand · checkout disabledProducts arrive ready to choose.Actual mobile product page · fictional sample campaignEvery shopper handles their order.Actual mobile sample checkout · payment disabled server-side
Who does what
Clear ownership prevents launch-day surprises.
Three jobs, no overlap: you decide what is sold and when it goes live; each shopper handles their own size, payment, and delivery choice; AMS produces and fulfills paid orders.
Organizer
Chooses the audience, products, approved artwork, placements, retail prices, promotion, and publishing state.
Shopper
Selects from available products and options, chooses an available delivery path, acknowledges policy, and pays the checkout total.
AMS
Provides the current catalog and workflows, then moves paid configured orders through production and the campaign’s available fulfillment path.
See the estimate. Own the price. Publish deliberately.
A catalog starting price, your retail price, the current estimate, and estimated organizer profit are four different numbers. The editor shows their relationship before anyone else sees the store.
01
Product cost changes with the actual setup
Product, size, color, decoration placement, sourcing, and timing can change the estimate. The live catalog rail shows a current decorated-from starting point—not a fixed campaign quote.
02
You choose the retail price
The campaign editor shows the relationship between estimated cost, your retail price, and estimated organizer profit before the store is published.
03
The shopper chooses an available delivery path
Shipping and configured pickup options are shown in the live store. Available methods and totals depend on the campaign setup and the shopper’s selections.
04
AMS moves paid orders into production
Orders follow sourcing, production, quality check, packing, and delivery. Made-to-order items require a clear final-sale acknowledgement during checkout.
Before you launch
Questions worth answering now.
Short answers now beat surprises after the store is live.
Is this a store for uniforms?
The page is for custom team apparel and fanwear. Uniforms, player names/numbers, roster imports, and personalization should be treated as separate-review needs until the current end-to-end workflow is confirmed.
Which performance tee covers more sizes?
At the catalog snapshot checked on July 23, 2026, Sport-Tek ST350 listed XS–6XL while Gildan 42000 listed S–3XL. Both were supplier sourced and selected color-size availability still needs live verification.
What does the organizer control?
The organizer chooses the campaign type, store name, artwork, products, placements, retail pricing, duration or goal where relevant, storefront arrangement, fulfillment settings, and when the draft is published.
What does “decorated from” mean in the product rail?
It is the current public catalog starting-price field for a decorated product. It is not your campaign retail price, guaranteed cost, organizer margin, or a promise for every size, color, placement, or deadline.
Can I get help after I start?
Yes. The Campaign Store help path covers setup and editor tasks, and the assisted-launch form on this page creates a merchant store help request with your audience and launch need.
When does the store become public?
Campaigns begin as drafts. You review products, artwork, pricing, fulfillment, content, and listing arrangement before publishing the live storefront.
Start with a private draft
One store the whole sideline can shop from.
Carry the team preset into a private draft, or have AMS review roster sizing and any uniform or personalization boundary before you build.
Campaign Stores
Unisex Performance T-Shirt
PosiCharge Competitor Tee
Gildan 18500 Unisex Heavy Blend™ Hooded Sweatshirt
