# Start with Campaign Stores

Sell shirts for your school, team, or group. Start with one product and one design.

Source: https://chooseams.com/help/campaign-stores
Reviewed/updated: 2026-10-20

You will: Choose a store path and know what you and AMS each handle.

## What you need
- An idea for your group’s store. You do not need a finished design to read this guide.

## A store for your group {#what-is-a-campaign-store}

A Campaign Store is a website where people can buy your group’s products with your artwork on them. A campaign is simply your store or fundraiser.

You pick the products, artwork, and prices. Share the store link with your group. AMS handles payment processing, making the products, and fulfillment. Fulfillment means getting an order ready and sending it to the chosen delivery or pickup location.

> **Our simplest place to start** New to selling shirts? Start with a Campaign Store. You can build a private draft before you make it public.

![Public sample storefront with its logo, store story, and products.](/images/help/sample-store-home-desktop-1440-2026-10-20.webp)

A shopper sees a store like this after you launch it. This is a fictional sample.

## Pick your next step {#choose-your-path}

| If this sounds like you… | Start here |
| --- | --- |
| “I have never made a store.” | Follow Create your first store. Keep it small: one shirt and one design. |
| “I already have a store.” | Open your store dashboard and choose the thing you want to change. |
| “I want to sell through Square.” | Read the separate Square path and ask AMS to confirm the setup first. |
| “I just want to buy shirts or transfers.” | Use Start an order. You do not need to make a store. |

- [Create your first store →](/help/campaign-stores/first-store)
- [Open my stores](/merchant/campaigns)
- [Read about Square](/help/square)
- [Start an order](/start)

## Who does what? {#who-does-what}

| You, the organizer | AMS |
| --- | --- |
| Choose products and check artwork. Get permission to use every logo or design. | Make and fulfill orders placed through the store. |
| Set prices. Check the costs and store-owner agreement. | Process payments and review payout requests. |
| Share the store. Reply to shoppers in the Support tab. | Handle escalated production, shipping, payment, and remedy questions. |
| If you choose school or business pickup, plan how your group will receive its items. | Prepare the orders for the chosen fulfillment method. |

> **A student can help. An adult must own the store.** The store-owner agreement requires the owner to be at least 18 and allowed to act for the group. If you are under 18, work with a parent, teacher, coach, or another responsible adult. They need to review the agreement and manage the account.

- [Read the store-owner agreement](/campaign-store-owner-agreement)

## Your first store, one step at a time {#your-first-store-path}

1. **1. Make a draft** Sign up. Give your store a name.
2. **2. Build one product** Upload a design. Put it on a shirt.
3. **3. Check the details** Set the price and delivery choices.
4. **4. Preview and launch** Review your work. Then share the live link.

- [Follow the picture guide →](/help/campaign-stores/first-store)

## What to do next
- https://chooseams.com/help/campaign-stores/first-store
- https://chooseams.com/help/campaign-stores/pricing
- https://chooseams.com/help/square

## Working with a customer agent
Use this guide as public instructions. Get current prices, stock, order status, and eligibility from authorized live tools. Ask for missing choices. The customer must review the exact artwork/proof and authorize any paid or publishing action. A copied guide does not connect an account or grant access. Do not include passwords, card details, locker codes, or private access links in public requests.